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MAY 2015 - AUGUST 2015
“Eager to enliven cultures, we move to co-create with an authenticity that fosters a compelling love for all people.”
To better communicate who the IWU Division of Art + Design is, we endeavored to find their greatest weaknesses and learn how best to strengthen them. We completed an audit of 997 other art and Christian schools, taking note of what our competitors were doing well. From this thorough investigation of history, values, essence, and target audience we discovereda visual framework of this passionate Division of Art + Design.
The mark, based in the concept of “blind faith,” has embedded braille initials for each major (ex. Illustration or Photography) resulting in a pattern of lines and dots as an interconnected pathway that holds each department together. The color palette was a result of knowing the beginnings of the DoAD in Ardelia Williams, an IWU graduate and stained glass artisan. This array of hues was curated through Ardelia’s masterful stained glass that is positioned within the IWU Prayer Chapel—connecting full circle with the values we began with.