Telling the story of the past is one thing and fostering the story of tomorrow is another.
How do we begin to do this? By developing a new found identity rooted in the people of Marion, our goal was to rejuvenate our amazing community with a renewed sense of pride, hope, and energy.
Problem: “Marion is home to a full and capable community that is misperceived, segmented, and under realized.”
Patterns and shapes began to emerge through the repeating textures of shapes of our city map. Thinking about our past iterations, we played for some time in the grid. We found patterns and shapes that become super easy to see. This was the beginning of the new Marion M.
Thrive, home, future, and hope were few of many important words we learned from brainstorming with the community. When looking at all the potential type treatments, we knew from the start that the new Marion word mark had to be clean and sharp, while remaining a bit soft (a nod to our history), rooted, foundational, and memorable.