Designer

Examen

Examen is a two week long wholistic experience in which high school students will embark on a journey to better understand God's calling into ministry. The branding needed to be positioned toward to finding the twenty students of minority demographic, while standing out at a youth convention. The chosen bright "Rhodamine Red" hue allowed the designed booth and articles to not only be separated from a crowd of university material, but actually hit the target audience. The tagline, "Are you one of twenty?" was aimed at encouraging the reader to discover that calling, while also impressing a certain amount of responsibility. In the end, the research that was poured into the color palette, icon usage, and brand positioning was well worth the successful result.

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