Throughout the many galleries and spaces on the Indiana Wesleyan University campus, there has never been an tying theme. This year we worked together to unite under one goal -- to fill holes rather than build monuments. That in saying, to use the collective art work to fill needs and help others rather than to praise the individual. Under this new umbrella of purpose, we set out to re-envision what visiting the gallery entailed.
In starting this new year with the IWU Division of Art + Design's galleries, we knew we needed to eschew out-dated methods of stagnant postcards and colorless e-mails. Using the tag, "go, see:" and "art is for everyone" for the years' campaign, I designed a color palette, icons, and print pieces to re-introduce the campus to the gallery experience. This campaign pushed college students to envision the intimidating atmosphere of the art gallery as something contemporary and punchy, while hashtags and stickers encouraged sharing.