In my final year at university, I led a team of senior Designers, Marketing, and Business majors in a rebrand of a local non-profit (Bridges to Health). -Ology is the studio identity we created to keep our efforts under a single mark and look. The wordmark, stationary, mission, and brand guide were assembled to assist the members of our team to coexist and create seamless outgoing work.
After initial team building exercises and brainstorming, we decided to focus our identity on the logical and researched foundation of process. The choice in heavy condensed no-nonsense type and active bright red enforced a sense of seriousness with fiery personality. In adding the preceding hyphen we aimed to leave our name open to many combinations for customization. A marketing campaign for our studio might give several suggestions for our potential clients to tack on their area (such as, Health-Ology or Pepsi-Ology) to encourage a sense of belonging and importance.
Team: Summer Fisher, Ben Thompson, Sarah Collicott, Jacob Denlinger